What is bait and switch job?
A bait-and-switch job is a type of fraudulent activity often used by employers. The employer will advertise a job, usually with an attractive salary, to lure workers to interview or sign a job offer. Once the workers are committed, the employer will then try to change the terms of the job, such as the salary, hours, or duties. In some cases, bait and switch jobs may not exist at all and workers may only be told about the job after they have already begun working.
The effects of bait and switch jobs on both the employee and the employer.
Bait and switch job is a way of finding a job by promising one thing but then delivering something else. It can have a negative effect on both the employee and the employer.
For the employee, bait and switch job can cause feelings of betrayal, frustration, and even anger. They may feel like they were misled about the nature of the job, and that their time and effort was wasted. This can lead to a loss of motivation and productivity, and may even result in them quitting the job.
For the employer, bait and switch job can lead to disgruntled employees who are less productive and more likely to quit. It can also damage the company’s reputation, making it harder to attract good employees in the future.
The different types of bait and switch job.
In the world of advertising, there are good campaigns and bad ones. But there’s one type of campaign that is so effective, so diabolical, that it has its own name: the bait and switch.
A bait and switch campaign is one in which the advertiser uses a certain type of advertising to lure customers in, only to then switch to a different (usually less desirable) product. For example, a company might use a low-priced introductory offer to lure customers in, only to then switch them to a more expensive product.
The bait and switch is so effective because it takes advantage of two psychological phenomena: the sunk cost fallacy and the decoy effect.
The sunk cost fallacy is the idea that we are more likely to continue investing in something if we have already invested a lot in it. In other words, we are more likely to stick with something if we have already put time, money, or effort into it. This is why salespeople are always trying to get us to “commit” to something early on. Once we have made that commitment, we are much more likely to continue with the purchase, even if it turns out to be not what we wanted.
The decoy effect is when our decision-making is influenced by an irrelevant option. For example, imagine you are trying to decide between two pairs of headphones, A and B. Pair A costs $100 and has 10 hours of battery life; pair B costs $120 and has 12 hours of battery life. Which would you choose? Now imagine that there is a third option: pair C costs $110 and has 11 hours of battery life. Which would you choose now?
Option C is called a decoy because it is an irrelevant option; it doesn’t add anything new to our decision-making process (11 hours of battery life is not meaningfully different from 10 or 12). However, even though it’s irrelevant, it can still influence our decision-making; in this case, by making us more likely to choose option A over option B.
The decoy effect works because our brains often take the easy way out when making decisions. When presented with multiple options, our brains will often zero in on the most salient comparison (in this case, between A and B) and ignore all other information. This shortcut helps us make decisions quickly but can sometimes lead us astray.
The bait and switch combines these two psychological phenomena into one diabolical marketing technique. By luring us in with an attractive offer (the bait), then switching us to a less attractive but more profitable offer (the switch), businesses can take advantage of our cognitive biases and get us to buy things we wouldn’t otherwise buy
How to avoid being a victim of bait and switch job.
bait and switch is a type of fraud used in retail sales but also employed in other situations. First, customers are “baited” by advertisements promising goods or services at a low price. When customers visit the store, they discover that the advertised goods are not available, or if they are available, the prices are much higher than the advertised price. The customers are then “switched” to similar but higher-priced goods or services.